5 Business Goals for Creatives + Bloom Workshop Dates


Hopefully everyone enjoyed their weekend! Ours was very restful (like, I actually took a nap on Saturday!) and it was sunny, so we took our pup to the dog park, which I'm sure he much appreciated, since it has been sooo cold recently. This was a great change in pace for him! We also had some fun by going bowling with a group of our friends. Aside from those things, I also got a bit of work in since today is a big day for The Bloom Workshop!

If you're new here, you might not know that in addition to serving my interior design clients with residential design services, I'm also the co-founder of a workshop event for creative business owners called The Bloom Workshop. We travel the country teaching in women in small businesses how to blog, use social media, hone their photography and design skills, as well as give them fun, hands-on learning sessions in floral design and calligraphy. This is our FIFTH year in business and we still absolutely love what we do! You can learn more about us here.



We're thrilled to be launching our newly revamped Bloom website and all of our 2018 workshop cities and dates TODAY! Some of the top questions I get via comments or email are about how to start a blog or business, so that's actually what sparked our creation of Bloom! More on that here. As much as I'd love to answer all of those emails, it's so much more beneficial for you (and time effective for me!) if I point you in the direction of our workshops, where we pour our heart and souls into equipping you. If you own a small business or blog and want to learn how help it grow and thrive, we'd love to have you join us at a workshop this year. 

We have 3 two-day workshops called Bloom Bash, where we dig in deep to all the above topics. These events are specifically for business or blog owners (or hopefuls!). This year we are holding Bloom Bash in 3 cities-- in May we're going to Nashville (so excited, I've never been!), in August we're heading to Austin, TX and in November we're staying put here in Grand Rapids, MI. If you don't have a business or blog, but still love creating and need a day away to refresh your creative spirit, we have designed our La Petite workshops for you! At these half day workshops, you'll get to learn floral design and cookie decorating, enjoy getting to know like-minded Creatives, and hone some photography and styling skills all in one day. 


I know a lot of business owners, shop owners, and bloggers follow along around here (which I love!), so I thought I'd give you just a few attainable goals for you to reach this year in your business journey. It's not always easy owning your own business, but if it's your passion, it's worth it. At Bloom, we like to keep it simple, giving our attendees practical tools and inspiring hands-on sessions to spark creativity. We also teach our guests that goals are really important. They are like planting little seeds that will then turn into big, beautiful plants. So, here we go!


1. Narrow down and define your niche as a business or blogger. Become and expert at what you do and let your followers know!

2. Create an editorial calendar for the next 3 months as a starting point. Editorial calendars are a fancy way of saying scheduling out all content in advance. From your blog post topics, instagram posts, newsletters and more-- if you plan them out in advance, you’re more likely to actually get them done (hey, imagine that?!) and avoid frantic writing. You’ll also give yourself time to get said posts photographed and make sure you spread out similar content. I have my entire month's posts planned out in advance so I don't waste time brainstorming topic ideas, when I should be writing.

3. Be consistent. Be consistent with how often you blog, the quality of photos you post, how many times you post on social media and the language and copy you use in your messaging to your followers and potential clients. For example, write down phrases and terms you use in everyday conversation, then incorporate that in the language you use when writing copy for your website or in your instagram captions. This will help you define your brand voice and make your client experience as authentic as possible! I always try to type like I talk, so that my writing comes across as genuine as possible, reminding everyone out there that hey, I'm a human behind the screen!

4. Update your profile across all forms of social media. Be sure your profile picture is the same across the board and make a conscious effort to concisely describe what you do, who you are and show your personality! The goal here is to be easily recognizable and make it a piece of cake for people to find and follow you.

5. Further your education and continue to become an expert in your field. Whether this is through taking a workshop, an online course or even a book on a topic you’d like to learn more about, take the time to invest in your business. We promise you’ll see a return on your investment!

***


If you're a photographer, a designer of any kind, florist, calligrapher, or blogger, Bloom Bash is an experience that will propel you forward in your business and leave you incredibly inspired. I loved reading my friend Courtney's honest post on her time attending and speaking at Bloom! If you feel nervous about attending an event where you don't know anyone, I promise you meet people within minutes of being in the room and will leave with new friends. The second you step out of your comfort zone is when the real magic happens anyways.


Head to our website to get all the details for our upcoming 2018 Bloom Workshops. As a special thank you to my readers and friends here, you can use the code MND20 for 20% off your workshop ticket! There's nothing I love more than meeting all of you in person, so I hope we get that chance.

xoxo


interior design website / services / portfolio

Friday Finds: Cozy Winter Sale Finds

This has been the busiest week for me! Between two design consultations for clients, a few client appointments, and getting everything ready in order to launch our 2018 Bloom Workshop schedule, I've been go-go-go! It's all been good work, but I'm thankful for a weekend in site. If you're a small creative business owner looking to invest and grow your business in 2018, we'd LOVE to meet you at a workshop. Take a look at our website on Monday when we launch our schedule. For now you can get on the email list, so you'll be the first to know!

All I've got is winter on the brain today, so if you live in a sunny part of the country, this post might not be for you ;) 4 of my favorite stores are having great sales this weekend, so I found a few of my favorite sweaters and tops that are great for winter (if layered) that are on my wish list!
Anthropologie: tag sale-- 40% off sale, sale!
J.Crew Factory: 30% off purchase with 1 item, 40% off with 2 items, 50% off with 3 items+
LOFT: 50% off everything with code COZY
Nordstrom: up to 50% off in sale- great winter finds in the sale section! 
I had to quickly share that I got this pair of gloves for Christmas (because #michiganwintersarenojoke) and they've helped my hands stay much warmer! They're lined with the shearling, which is why they're a lot warmer than the other Ugg gloves that I used to have.

Pretty much everything last thing you'll see below is on sale from the above stores! If you couldn't tell, I'm loving the turtleneck / cowl neck trend. So cozy!

Speaking of winter, I'm sending out my January newsletter about safer beauty products and skincare next week! If you'd like to receive it (there will be some great tips in there for combatting winter skin!) just sign up here.
Have a wonderful weekend!
xoxo
interior design website / services / portfolio

2018 Interior Design Trends

I've been writing this post over the past couple of days and I'm so excited to share it with you! After reading a ton of articles and flipping through magazines, I'm showing you what just might be on 2018's trend radar. Now remember, just because it might be on trend, doesn't mean you have to design with it. Everyone's home is different and everyone likes different styles. You might hate some of these predictions and that's totally okay! 
First, what from 2017 is going to continue on in the new year?!
Sticking Around:

- Mixed Metals: hooray! I'll be sad to see this trend go, if it ever does. 

- Herringbone: a classic pattern, I just love this look! 3 clients put in herringbone patterns last year, so it's a really good thing this "trend" is sticking around ;) The thing is, though, even if this wasn't on the list of trends, it would still be gorgeous and a great choice for a house, as it's about as classic as they come. Did you know this pattern dates back to the building of Egyptian roads, textile design and jewelry making?

- Open Shelving: this feature gives an airy look to your space and affords you some extra space to style your goods.

Trends on the Rise for 2018:
- Color in kitchens and baths: saturated hues for cabinets, black fixtures and faucets, rugs, copper, rose gold and brass faucets -- you name it, it's getting bolder!
(side note: this is the most successful complimentary color palette used with green and red I've ever seen!)

Black faucets make for a bold statement, really highlighting the beautiful fixtures.

Brass fixtures and faucets make the room feel more elegant and collected.

source
White cabinets will still be in (I don't think this will ever go away!) but adding in some color in oriental and saturated rugs will become more popular.
- No upper cabinets & flat cabinet fronts: this might not work for everyone (I wouldn't know what to do without upper cabinets because of storage space!) but if you can manage it, I'm sure it'll make your kitchen feel much more airy and open. 

Flat cabinet fronts are also making an appearance. You can achieve this look with any style, but I think it lends itself to a modern or transitional style the best. This isn't my favorite trend, to be honest. I love the character a 5 piece drawer front gives your cabinets!
- Wallpaper: this trend will only be growing! Large scale floral patterns are being seen a lot more...
Hey, not complaining ;)

Bold geometric patterns will always be a great option for wallpaper:

Same wallpaper, but more subtle (you can find wallpaper here):
*Designer tip: if you want to use this trend but are a little scared, try a wallpaper in a powder bath! It's a small space to commit to.

- Natural materials: you'll see lots of marble in more extravagant ways! Integrated sinks, full marble backsplashes, and lots of accents. This picture below actually shows a lot of trends for 2018 in one kitchen: flat cabinets, colored fixtures, mixing metals, open shelving, more color, herringbone floors and lots of marble. Ha!
Concrete seen in counters and floors will also be a material to look out for. 
- More Pattern: As seen in the wallpaper trend already, large scale floral accents & geometric patterns will become even more. Patterns especially in tile work, will be king. 
Bone inlay in furniture will also be seen a lot. I'm SO excited about this trend and can't wait to do a post showing you some ideas on how to incorporate this in your space, even if you're on a budget.


- Terrazzo: now this is a trend I actually do not like at all! Just being honest ;) 
If you don't know what this is, it's "a composite material, poured in place or precast, which is used for floor and wall treatments. It consists of chips of marble, quartz, granite, glass, or other suitable material, poured with a cementitious binder". 
Here it is in a countertop:

They're even making fabrics with the pattern on it (I like the fabric better than the real thing!):

You can see it in flooring form here:

I tend to like things that are more vein-y and natural looking. When I choose quartz or marble or granite with clients, I tend to steer away from those that have spotted looks to them with irregular shapes and instead go towards the more subtle, flowing designs. So maybe that's why I'm not on board with this Terrazzo trend. We'll see-- maybe time will change my opinion! It also seems like it errors to the modern style, and that's just not me either, so that could be another reason I'm not drawn to it.
So, I'm curious to hear what YOU think! Tell me your favorite and your least favorite trend in the comments!
xoxo
interior design website / services / portfolio

Guest Bedroom Redo


Well, it finally happened. After years of me not living in my parents' house, my mom and dad finally wanted to turn it into a guest room. Which I am totally fine with, because my old room had a twin day bed and we could really use more beds at their house when my brother, his wife and my husband and I come home at the same time! They enlisted my help to turn the bedroom into a guest room, so I'm showing you the results today!

We really just made some minor changes, but kept the color palette the same. The old wall color was a beautiful mint shade of green, but my parents decided to paint all the walls a neutral shade so that if they decide to sell or rent out the house sometime in the future, it'd be ready for house showings. I also love neutral walls with pops of color in the rooms, so that everything flows better. So while I loved the old color on my walls, I wasn't mad to see it go. This new shade is Malibu Beige by Kelly Moore at 75% (meaning lightened a little bit).

BEFORE: bold color palette with punchy abstract art (made by yours truly!) See the full room here

AFTER: subtle walls with small pops of pink and green.

 
As you can see, we kept the curtains I custom made for my old room, since we were keeping the same color palette but just toning it down.

 My grandma made this pillow for my old room by using extra fabric she had leftover from sewing the curtains. Here's the full pillow cover.

We needed small nightstands to fit on the inside line of the built-in bookshelves, so these from Pier 1 fit the bill! They're on sale now. I love that they have storage as well. The bedside lamps are the perfect height for this small area, while the crystal glass look gives it that elegant touch.

When I was home taking these pictures over Christmas break, Whole Foods had peonies and I nearly lost my mind! So fun, since they're usually only found in June and sometimes the first week of July!



 We kept the same dresser I found and redid years ago (<-- tutorial there) in the space, since it was neutral. 



This peachy blush blanket is a blanket we used on the reception furniture at our wedding (from Target a few years ago), so it's great to see it in use at my parent's house now! It's the perfect color for the room. My mom said she learned to drape blankets at the end of beds from Joanna Gaines, since almost all her Fixer Upper houses have that :)



My favorite thing in the room has to be these new prints from my friend Annie of Wildfield Paper Co. hanging above the bed. I knew we needed something with color up above the new headboard, but we also needed it relatively small so that it fit the small space between the headboard and built ins. This series of 3 prints was the perfect fit!

The headboard is really wonderful as well. It's great quality for only being around $230!


Look how amazing they are! Annie is a master of watercolor. She has tons of prints to choose from here in her shop. The frames are also a favorite element! I was searching high and low for gold frames and almost ordered some on Target's website, but so many reviews were mentioning they were cheap quality, so I turned to Etsy. Right away I found these gold frames that had amazing reviews! I'll be adding to those reviews, because they are beautiful and we were all impressed with the quality. 

In case you're wondering, these are 11x14 prints and frames.






white bedding / nightstands / lamps (bedside size) / headboard / gold frames / watercolor prints-- dogwood, peony, magnolia /

We loved staying in the new room over Christmas! My 6'3" husband was so happy to have a queen bed :) Even though I loved my mint and peach room, the neutral space is a lovely change and it does help the house flow more as you walk down the hallway.

Hope you liked seeing the tour of the mini bedroom redo! Did your parents turn your room into anything else once you were out of the house? 


Happy Monday!
xoxo


interior design website / services / portfolio

Back to Top